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Does Car Color Choice from Your Mercedes-Benz Dealers Make a Difference?

Did you know that the color car you choose when shopping at your Mercedes-Benz dealers could say a lot about your personality? According to a study conducted in Bandon, Oregon earlier this year, the color car you choose is like a “rolling psychological profile.”

The study involved 2,000 American car owners. Here are some of the study’s findings:

Silver – If you tend to choose a silver car, you are probably even-tempered. You are not quick to anger and you generally don’t let too many things bother you.

Bright Colors (Red, Orange, Yellow) – People who chose these colors tend to have extreme mood swings. One minute they are happy-go-lucky, the next minute they are angry and ready to punch someone.

Black – Car buyers who typically choose black generally have few mood swings, but they are more somber than buyers who choose other colors.

The CNW Marketing research firm conducted the study by asking people to describe the way they generally feel towards life. Researchers then found out what color car they drove and made connections based on those findings. Unfortunately, you have to be a subscriber to CNW’s website in order to get more specific information about the study.

Do you think this is going to affect the car you choose the next time you’re at your local Mercedes-Benz dealer? If so, what color do you drive now and what color would you choose? Or do you think this is just a bunch of psychobabble? Let us know your thoughts below.

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